If I were to place a template of success for any start-up today, discounting the support and encouragement provided by governments and the administration today, I would still say the first of those systematic templates was crafted by Adi Shankaracharya. And, if you cannot find that template, I strongly recommend this autobiography of Mr. TS. Kalyanaraman or Swamy, as he is lovingly called. I think, Swamy is for start-ups today, what Adi Shankaracharya was for Advait... The story of Kalyan Jewellers and the life of Swamy are quite simply inseparable... [This] is a handbook for entrepreneurs who venture into the world of start-ups today, if only for the vision, the mission, the belief, the determination and the persistence required in some of the toughest conditions." AMITABH BACHCHAN