Rather than focusing on time and things, First Things First emphasizes relationships and results. And instead of efficiency, this new approach emphasizes effectiveness. It tells us:

* Why we feel a gap between how we spend our time and what's deeply important to us

* How focusing on efficiency and control increases the gap instead of closing it

* How to determine if what you're doing is really important -- or only urgent

* How to overcome the tremendous gravity of habit

* How to put people ahead of schedules

* How to lead your life, not just manage your time

Offering a principle-centered approach and the wisdom and insight that made The 7 Habits of Highly Effective People a #1 bestseller, First Things First empowers listeners to define what is truly important; to accomplish worthwhile goals; and to lead rich, rewarding, and balanced lives.