What The Customer Wants You To Know: How Everybody Needs To Think Differently is a book written by Ram Charan and published by Penguin UK. In this book, Ram Charan brings his expertise and explains how the crisis of a broken selling system can be tackled. According to the author, today selling has become a war of prices. Conducting a business transaction is no longer fun according to the author since most customers feel cheated by their respective vendors. In this book, the author states that the easiest way to avoid the hassle is to understand the customer's point of view. He states that instead of feeling cheated, the consumer should look to the seller for assistance in today's cost-effective times. The author brings in a new aspect of selling, which he calls value creation selling. In a comprehensive and lucid manner, he states that this process will lead to finding a harmonious standing for both the buyer and the seller.

The author, Ram Charan, is an experienced business consultant who is considered to be one of India's prime speakers and writers on the subject of business strategies. He graduated from Harvard Business School. He has won several accolades for his work. In 2010, the Economic Times named him Global Indian of the year.The paperback edition of What The Customer Wants You To Know : How Everybody Needs To Think Differently is available for purchase online with an ISBN-10 number of 0143065688 and an ISBN-13 number of 978-0143065685.