Value Proposition Design's front cover

Value Proposition Design

by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith

Paperback

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EntrepreneurshipEnglish
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About the Book

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.

All Editions

9781118968055
Paperback, 8th Edition
ISBN13: 9781118968055
John Wiley & Sons, 2014

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