THE INCREDIBLE STORY OF THE THREE KHANS, UP, CLOSE AND PERSONAL!\nWhen the Angry Young Man era was on its last legs, three young men entered the world of\nHindi films, heralding a change that audiences sought and found in the 1988 teen romance,\nQayamat Se Qayamat Tak, starring Aamir Khan. The film’s success set the stage for another\nblockbuster, Maine Pyar Kiya, a year later, starring Salman Khan. Meanwhile, a third young\nactor, Shah Rukh Khan, emerged as the star of Fauji, a TV series.\nIn the coming years, Hindi films changed dramatically, much of it spearheaded by the troika.\nThe last three decades have also seen change in India with the unleashing of caste mobilisation,\nthe emergence of a post\-liberalisation open market and the rise of an assertive Hindutva. In\naddition, these decades have witnessed the growth of multiplexes, the emergence of digital\nstreaming, noisy television news channels and an opinionated and vibrant social media.\nWhile exploring the political and social circumstances in which the Khans rose to fame, The\nThree Khans and the Emergence of New India maps the movies that marked the turning\npoints in their careers and examines their social and emotional impact on Indian audiences.\nDeeply insightful without being pedantic, Kaveree Bamzai’s book is a masterly examination\nof the role popular culture plays in our lives.