The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.

All Editions

Paperback, 8th Edition

ISBN13: 9780887305726

Harper Perennial, 1993

Share Your Thoughts

Your review helps others make informed decisions

Click on a star to start your review