The Marketing Gurus Lessons from the Best Marketing Books of All Time
by Chris Murray
The Marketing Gurus Lessons from the Best Marketing Books of All Time
by Chris Murray
Paperback
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This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. "The Marketing Gurus" distills the essential information from thousands of pages of marketing advice, making it the ultimate one-stop reference for the inside knowledge no company can do without. The featured books "Crossing the Chasm" by Geoffrey Moore; "The Popcorn Report" by Faith Popcorn; "The Anatomy of Buzz" by Emanuel Rosen; "Purple Cow" by Seth Godin; "Relationship Marketing" by Regis McKenna; "Don't Think Pink" by Lisa Johnson and Andrea Learned; and, "Renovate Before you Innovate" by Sergio Zyman. "The Marketing Gurus" distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
All Editions
Paperback, 3rd Edition
ISBN13: 9781843549413
Atlantic Books, 2010
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