Genre: | Business & Management, Sales & Marketing |
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Language: | English |
Paperback | |
ISBN13: | 9780060081997 |
ISBN10: | 0060081996 |
Pages: | 320 |
Dimensions: | 5.31 x 8.0 x 0.72 inches |
Weight: | 249.48 g |
Published: | May 11, 2004 |
Edition: | 10 |
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.