2 best friends. 1 perfect match. Could you solve the equation for love if you’ve never had it yourself?

Twenty-six-year-old Penny Webber has never had a boyfriend, but she’s about to launch a new dating app with her best friend, Rory, designed to make dating less shallow. What could possibly go wrong?

As soon as LEVEL – the dating app where you can only access photos of someone once you’ve reached a certain level of messaging – launches, it’s an immediate hit. Challenged by her team, but discouraged by Rory, she hits download on her very own app to prove a point.

Alongside dating, she juggles wedding planning for her brother, mediating between her divorced parents, helping her flatmate through heartbreak and navigating her increasingly complicated partnership with Rory.

But as LEVEL sends her further down a rocky path of failed dates, Penny’s faith in her ability to help others find love falters. Throw in the next curve ball … The biggest dating app on the LINK – the shallow app that inspired them to make their own – is offering a merger deal with an unsuspected CEO (who really is a walking red flag) at the forefront. He’s used to getting what he wants and right now that’s more than just Penny’s share of LEVEL …

As co-founders, Penny and Rory suddenly find themselves on opposite sides of the final decision. As tension between the two increases, Penny is left battling with the strange feelings she’s having towards her best friend.

What if Penny is wrong about her ability to crack the equation for love? What if, all this time, it’s been where she least expected it?