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About the Book

Is your business ready for the future? Scenario planning is a fascinating, yet still underutilized, business tool that can be of immense value to a company's strategic planning process. It allows companies to visualize the impact that a portfolio of possible futures could have on their competitiveness.

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9781118170151
Paperback, 8th Edition
ISBN13: 9781118170151
Wiley, 2012