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Public Relations

by J. Harvey Smith

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Business & ManagementBusiness StrategyEnglish
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This title aims to explode some of the myths surrounding PR to reveal its core activities in different contexts. It includes a range of case studies and guides to constructing different types of PR campaign.

All Editions

9780340607527
Paperback, 7th Edition
ISBN13: 9780340607527
TEACH YOURSELF, 1995

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