Once a Customer, Always a Customer's front cover

Once a Customer, Always a Customer How to Deliver Customer Service that Creates Customers for Life

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About the Book

This third edition of a best-seller will make you view your organisation and customers in a new light. It shows beyond doubt that exceptional customer service can help any company to beat its competitors. In this revised edition - which includes a new chapter on e-service - Chris Daffy provides practical advice and real-world examples from Europe, the US and elsewhere on service strategies and techniques that will make you "famous for service"!

All Editions

9781860761645
Paperback, 6th Edition
ISBN13: 9781860761645
Ingram, 2011

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