In the book, author Keith Ferrazzi writes about the importance of maintaining healthy relationships with everyone around us. The author’s way of connecting to the people around us is based on generosity. He strongly distinguishes genuine relationship-building from the superficiality associated with networking. In Never Eat Alone, the author lays out the specific set of steps and the mindset he employs to connect with thousands of colleagues, friends and associates. This new edition is updated with extensive chapters on how to use social media to connect with people in business and beyond.