Contents

Foreword

Introduction: Getting the best deal

Chapter 1. Negotiation: Getting to grips with the core approaches

Chapter 2. Preparation: The route to achieving success

Chapter 3. Trading: Achieving successful balance

Chapter 4. Making It Work: Good tactics, bad tactics and downright ploys

Chapter 5. The Interpersonal Dimension: The behavioural interactions

Chapter 6. The Fine Print: The contractual elements of a deal

Chapter 7. Focusing on the Key Issues: Attention to detail