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About the Book

Learn the Plays

Make Your Move

  • Build an IKEA-style global brand the way Ingvar Kamprad does
  • Use Hans Straberg's tactics at Electrolux to sweep in profits
  • Bank on thinking locally like Citigroup's Steven Freiberg
  • Keep your company tuned in the way Judy McGrath does at MTV

    And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

    BusinessWeek Power Plays

    Leadership Power Plays

    Strategy Power Plays

    Game On.

    Visit businessweek.com/powerplays

All Editions

9780071475587
Paperback, 6th Edition
ISBN13: 9780071475587
McGraw-Hill Education - Europe, 2006

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