Product Description A rip-roaring account of a career in the ad world by a renowned ad-manA few weeks before Sandeep Goyal turned forty, he resigned from Zee. And his world came crashing down. He lost his so-called friends, his Merc, his memberships of the Chambers and the Belvedere, his secretaries and his retinue of hangers-on. Reality took a while to sink in and he realized he was all alone with only his wife to support him. He introspected, did a reality check and decided to look forward instead of brooding on the past. After relentless work he achieved an improbable dream. He signed a joint venture with Dentsu, the Japanese ad giant. To success he needed, as they say in Japanese, Kon Jo or 'fighting spirit' - a combination of will power, guts, perseverance and a dogged tenacity in the face of hardship. About the Author Sandeep Goyal, 56, has visited Japan over a hundred times over the past twenty-five years. Goyal started his career in advertising with Hindustan Thompson Associates (HTA), now known as Wunderman Thompson. He then worked at Trikaya Grey and Mudra before going on to become the president of Rediffusion - DY&R at the age of thirty-five. Post that, he became Group CEO of Zee Telefilms,the only listed media company at that time in India. In 2003, he partnered with Tokyo-based Dentsu Inc., the world's single largest advertising agency, in joint-ventures for India and the Middle East. His previous book was titled Konjo.