Irrationally Rational Ten Nobel Laureates Script the Story of Behavioural Economics
Irrationally Rational Ten Nobel Laureates Script the Story of Behavioural Economics
Hardcover
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Contact us for further queries.About the Book
In recent times, behavioral economics has become a household term. Irrationally Rational, written by V. Raghunathan, explores and explains behavioral economics in an accessible manner to the general readership. It captures the key works of the Nobel prize-winners who have contributed significantly to the evolution of behavioral economics, and will bring readers up to speed on how behavioral economics has come to eclipse, if not supplant neoclassical economics over the decades. In telling the story of the evolution of 'human irrationality', the book will also help readers understand where human psychology stands on the rationality-irrationality continuum.
All Editions
Hardcover, 1st Edition
ISBN13: 9780670095995
Penguin Viking PRH, 2022
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