Free How Today's Smartest Businesses Profit by Giving Something for Nothing
Free How Today's Smartest Businesses Profit by Giving Something for Nothing
Paperback
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A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.\n"Chris Anderson's Free unpacks a paradox of the online marketplace--people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."\n--Newsweek\n\n"Anderson's timing couldn't be better. Free arrives as whole swaths of the economy are having to contend with consumers finding ways--some illegal, many not--to go Free."\n--Boston Sunday Globe\n\n"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."\n--Alan T. Saracevic, San Francisco Chronicle The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by givi
All Editions
Paperback, 4th Edition
ISBN13: 9781905211494
Random House, 2009
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