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About the Book

This book provides a racy and readable insight into the fascinating world of public relations that a top geared CEO or a manager can hardly afford to miss. A student, practitioner and a layman will find this informative and witty presentation useful with its case studies, situational approaches, shared anecdotes and a delightful glossary which contains the "Usage. Abusage, Misusage of Public relations, Marketing, Printing, Net related and general communication terms".

All Editions

9788171677184
Paperback, 4th Edition
ISBN13: 9788171677184
Rupa, 2002

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