Copycats How Smart Companies Use Imitation to Gain a Strategic Edge
by Oded Shenkar
Copycats How Smart Companies Use Imitation to Gain a Strategic Edge
by Oded Shenkar
Hardcover
Currently not available.
Request this bookIn the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation. It shows how savvy imitators generate huge profits.
All Editions
Hardcover, 3rd Edition
ISBN13: 9781422126738
Harvard Business Review Press, 2010
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