Competition Demystified A Radically Simplified Approach to Business Strategy
Competition Demystified A Radically Simplified Approach to Business Strategy
Paperback
Currently not available.
Contact us for further queries.About the Book
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
All Editions
Paperback, 9th Edition
ISBN13: 9781591841807
Portfolio Trade, 2007
Share Your Thoughts
Your review helps others make informed decisions
Click on a star to start your review