The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

All Editions

Hardcover, 7th Edition

ISBN13: 9780230241855

Palgrave Macmillan, 2010

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