City Branding
by Keith Dinnie
City Branding
by Keith Dinnie
Hardcover
Currently not available.
Contact us for further queries.About the Book
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
All Editions
Hardcover, 7th Edition
ISBN13: 9780230241855
Palgrave Macmillan, 2010
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