BYOB is a book on entrepreneurship. Any Professional with Experience can build a successful business, in their own area of expertise…This is the message of the book.Why continue in a career that seems to be going nowhere? Why let bosses decide your earnings, career growth and peace of mind. Take back control of your life, earnings, and time. It is never too late. Your experience and knowledge are your strengths. They will set you up and set you free. This book tells you how. Written in simple conversational style, with stories that reveal concepts, BYOB is your key to becoming a successful entrepreneur. The most challenging phase of a professional's career comes 10 or 15 years into it. The professional, no longer a novice, is probably in a mid-management position, with subordinates looking for leadership and bosses for performance. Promotion and growth slow down as there are fewer slots above. The stress of keeping up with ambitious climbers, on the one hand, while coping with the boredom of doing the same job repeatedly, makes this stage traumatic and stressful.This is compounded by the personal challenges at this age. Changing lifestyles create financial pressures of mortgages and loans. This combined with pressure from the office, the worry of job loss, and the fear of obsolescence, make mid-career stressful for most professionals. No wonder heart attacks, strokes, and most lifestyle ailments like diabetes and hypertension manifest at this age.The worst is that the mid-career professional gets a sinking feeling of not being in control. Actions are judged and evaluated by somebody above, however senior they are. Credit for good work is grudgingly given, if at all. Mistakes if any, always seem to be blamed on them. Their good ideas have to battle with budgets and politics to see the light of day. It appears that they have given control of life, time, and peace of mind to someone else. And they are powerless against this.To top it all, the midcareer professional looks with envy at the twenty-somethings, jumping into entrepreneurship, fresh out of college. The buzz around these startup wonders, creating Unicorns, wooed by global VCs, rubs salt into the already wounded ego of our experienced professional. He or she looks at these with a sense of regret. Could they not have done as well or better? Regretfully, there is a feeling of having has missed the bus. But have they? Research shows that entrepreneurship has a better chance to succeed if the entrepreneur has experience. Expertise gained through years of endeavor, the maturity that comes with age, and the discipline that professional life instills are ingredients for success. In this book, Venugopal explains, in a conversational style, with stories and anecdotes, the process of starting and building a successful business. It is structured around four themes (1) Getting Started, (2) Business Building (3) Delivering Services, and (4) Growing & Monetizing. BYOB is a mid-career professional’s passport to a life as an entrepreneur.

BYOB - Be Your Own Boss: The secret sauce for transforming your professional expertise into entrepreneurship, wealth and freedom

BYOB - Be Your Own Boss: The secret sauce for transforming your professional expertise into entrepreneurship, wealth and freedom

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