Amul's India
Amul's India
Paperback
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Request this book The Amul campaign tells the stories of India, one hoarding at a time. In this revised and updated edition of Amul s India,the much celebrated and best-selling book on fifty years of the Amul advertising campaign, new essays and ads have been added on topics ranging from the NaMo phenomenon to women s safety and empowerment to captivate all those who love their daily dose of the lovable little Amul girl in polka dots. This book celebrates the Amul girl s journey through the eyes of prominent writers, public figures and the subjects of hoardings themselves, offering a potted history of the country over fifty years.
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Paperback
ISBN13: 9789351369783
HARPER COLLINS PUBLISHERS, 2015
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