Advertising at the Crossroads
Advertising at the Crossroads
Hardcover
Currently not available.
Contact us for further queries.About the Book
The way we do business had, until very recently, remained largely static for over two centuries: large outputs, small profits per units, manufacturing efficiency and oligopolistic competition. Supporting the system was print and broadcast advertising. But in the last couple of decades, the world has seen a dramatic shift. Many advertised goods and services now tend to be high-involvement, and there is a shift to looking for fewer sales and more profit per unit as the ideal. Adding the greatest amount of flux to this model are social and digital media.In short: advertising is at a crossroads.
All Editions
Hardcover
ISBN13: 9780670098002
Penguin, 2023
Share Your Thoughts
Your review helps others make informed decisions
Click on a star to start your review