Product Description
For nearly forty years, Ashok Chopra has been responsible for publishing some of the biggest names in India: Khushwant Singh, Shobhaa De, Dom Moraes, Dominique Lapierre and Larry Collins are part of his illustrious list. In this candid and colourful memoir, Chopra brings his long experience to explain what works and what doesn't in the Indian market: why do some books last when others don't? Is there a winning formula for publishers and writers? What do readers in India want? How does one commission textbooks and reference guides? What should one do about bans and censorship? And how is the market holding up in the age of e-books and digital readers? Filled with rip-roaring revelations and honest reminiscences, this is the definitive story of English-language book publishing in India.
About the Author
Ashok Chopra has been executive editor of Vikas Publishing House, vice-president of Macmillan India, publishing director of UBS Publishers, executive director and publisher of the India Today Book Club and Books Today as well as chief executive and publisher of HarperCollins Publishers India. Currently, he is the chief executive of Hay House Publishers India.