The Tipping Point's front cover

The Tipping Point

Paperback
Rs 480
Genre:Self-help
Language : English
Published: 2010
Paperback
ISBN13:9780349113463
ISBN10:0349113467
Pages:272
Weight:200 g

About the Book

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.