About the Book: The Maruti Story: How a Public Sector Company Put India on Wheels The targets were stupendous and considered unachievable by almost everyone: Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a people's car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures, and having to please both its masters in the government and Suzuki Motor Corporation. However, the Maruti project succeeded, and in ways that were unimaginable in 1983. The car revolutionized the industry and put a country on wheels. R.C. Bhargava, who was at the helm of the company, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement. About the Authors: R.C. Bhargava, Seetha R.C. Bhargava moved to Maruti Udyog Limited as marketing director in 1981. He was appointed managing director of MUL in 1985. In 1990, he became chairman of the board. He retired in 1997 but was re-inducted to the board in 2003 when Maruti was listed. Seetha is a Delhi-based senior journalist and the author of The Backroom Brigade: How a Few Intrepid Entrepreneurs Brought the World to India. She has over twenty-five years of experience with various reputed publications. Reviews 'For anyone studying the evolution of India's automobile industry, this book is indispensable' ? Indian Express 'This well-documented study of the birth, growth and success of Maruti will be of great value for policy makers, entrepreneurs and any auto enthusiast' ? The Statesman