Out of print for many years and regarded as one of the greatest music books ever written, The Creation Records Story: My Magpie Eyes are Hungry for the Prize is the definitive account of the iconic British record label, republished for the label's 40th anniversary.

Founded by Alan McGee in 1983, Creation Records achieved notoriety as the home of Primal Scream, the Jesus and Mary Chain and other anti-Establishment acts. During the Britpop boom of the mid-90s, the astonishing success of Oasis brought Creation fame on the world stage. In 1999, however, McGee announced his shock departure as his label's influence over a generation of British music came to a confusing and disappointing end. Containing interviews with Creation musicians, employees, supporters and detractors, this is the inside story of Creation Records - and of British music since the 1980s.