The Brand Custodian My Years with the Tatas
The Brand Custodian My Years with the Tatas
Hardcover
Rs 1040
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About the Book
Immediately upon completing his DPhil degree, Mukund Rajan came back to India and joined the Tata group as Ratan Tata s executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, and the controversies and achievements of the Tata group. In this book, his memoir, he talks of what really went on during those turbulent times and how the Tatas pulled through each situation. In addition, this book offers a deeply personal portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group s evolution and explains the relevance of the conglomerate to the world we live in.
All Editions
Hardcover
ISBN13: 9789353024864
Harper Business, 2019
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