In today’s fast paced business world where people do not have time to communicate on a regular basis, clients are looking for something more. Dale Carnegie, in this book stresses on the point that relationship building is the cornerstone of every successful business. He suggests that businesses can no longer ignore the needs of their customers and also mentions that, ‘people will have to think quicker, work smarter and dream wilder and relate to each other in very different ways..’ Carnegie says, ‘About 15 per cent of one’s financial success is due to one’s technical knowledge and about 85 per cent is due to skill in human engineering – the personality and the ability to lead people.’ In this book he emphasizes the need for such a leader who will have to communicate and inspire others using a distinguished skill set, encouraging his people to adapt to change and move with the times and by recognizing untapped and creative talent within their workplace.