It's Not about You's front cover

It's Not about You A Little Story about What Matters Most in Business

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About the Book

Ben is a young manager who has been charged with persuading 500 employees to agree to a merger. Facing an impossible battle, he seeks the advice of an old friend, who introduces him to eccentric Aunt Elle. In the week leading up to the crucial employee vote, Aunt Elle teaches Ben about the power of influence and positive persuasion.

All Editions

9780670921966
Paperback, 1st Edition
ISBN13: 9780670921966
Penguin Portfolio, 2012

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