HOW TO DISCOVER CUSTOMER VALUE
HOW TO DISCOVER CUSTOMER VALUE
Paperback
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Contact us for further queries.About the Book
Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and ainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, and lays down the Value Discovery Process. Written in a simple, easy-to-understand language, the book addresses two basic questions: Where does customer value reside and how does one find it?
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Paperback
ISBN13: 9789355200075
Rupa Publications India, 2021
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