| Genre: | Business & Management, Business Strategy |
|---|---|
| Language : | English |
| Published: | June 15, 2010 |
| Edition: | 3rd |
Hardcover | |
| ISBN13: | 9781422126738 |
| ISBN10: | 1422126730 |
| Pages: | 256 |
| Dimensions: | 6.0 x 8.5 x 1.25 inches |
| Weight: | 406 g |
About the Book
In the business world, imitation gets a bad rap. We see imitating firms as 'me too' players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation. It shows how savvy imitators generate huge profits.