| Genre: | Business & Economics |
|---|---|
| Language : | English |
| Published: | April 20, 2015 |
Paperback | |
| Origin: | India |
| ISBN13: | 9789351369783 |
| ISBN10: | 9351369781 |
| Pages: | 216 |
| Dimensions: | 6.57 x 8.7 x 0.51 inches |
| Weight: | 382.72 g |
About the Book
The Amul campaign tells the stories of India, one hoarding at a time. In this revised and updated edition of Amul s India,the much celebrated and best-selling book on fifty years of the Amul advertising campaign, new essays and ads have been added on topics ranging from the NaMo phenomenon to women s safety and empowerment to captivate all those who love their daily dose of the lovable little Amul girl in polka dots. This book celebrates the Amul girl s journey through the eyes of prominent writers, public figures and the subjects of hoardings themselves, offering a potted history of the country over fifty years.