About the Book
"There is a vast cultural movement emerging from the global South and sweeping all before it. India's Shah Rukh Khan, after all, is the most popular actor in the world. Bollywood, Turkish soap operas called dizi, K-pop and other aspects of Eastern pop culture are international in their range and allure and the biggest challenger yet to America's soft power monopoly since the end of World War II. Bestelling author Fatima Bhutto's new book is about these new kings of popular entertainment in the twenty-first century." --