Face Up!

This book provides a racy and readable insight into the fascinating world of Public Relations that a topgeared CEO or a manager can hardly afford to miss. A student, practitioner and a layman will find this informative and witty presentation useful with its case studies, situational approaches, shared anecdotes and a delightful glossary which contains the Usage. Abusage, Misusage of Public relations, Marketing, Printing, Net-related and general communication terms.