The 22 Immutable Laws of Marketing
by Al Ries, Jack Trout
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Publisher:
Profile Books(GB)
| Genre: | Marketing |
|---|---|
| Language: | en |
| Published: | 1994 |
| ISBN13: | 9781861976109 |
| ISBN10: | 1861976100 |
About the Book
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.