The 22 Immutable Laws of Branding
by Al Ries, Laura Ries
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Publisher:
Profile Books(GB)
| Genre: | Brand name products |
|---|---|
| Language: | en |
| Published: | April 01, 2000 |
| ISBN13: | 9781861976055 |
| ISBN10: | 1861976054 |
About the Book
The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.