The Longer Long Tail

The Longer Long Tail

by Chris Anderson
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Publisher:
Random House Business Books
Genre:Electronic commerce
Language: en
Published:2009
ISBN13:9781847940360
ISBN10:1847940366

About the Book

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In t