Blue Ocean Strategy, Expanded Edition
by W. Chan Kim, Renee Mauborgne
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Publisher:
Harvard Business Review Press
| Genre: | Business & Economics |
|---|---|
| Language: | en |
| Published: | January 20, 2015 |
| ISBN13: | 9781625274496 |
| ISBN10: | 1625274491 |
About the Book
Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.