Contagious
by Jonah Berger
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| Genre: | Business & Economics |
|---|---|
| Language: | en |
| Published: | 2014 |
| ISBN13: | 9781471111709 |
| ISBN10: | 1471111709 |
About the Book
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.