The Design of Business
by Roger L. Martin
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Publisher:
Harvard Business Press
| Genre: | Business & Economics |
|---|---|
| Language: | en |
| Published: | 2009 |
| ISBN13: | 9781422177808 |
| ISBN10: | 1422177807 |
About the Book
Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.