Research Methods for the Behavioral Sciences

Research Methods for the Behavioral Sciences

by Frederick J Gravetter, Lori-Ann B. Forzano
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Publisher:
Cengage Learning
Genre:Psychology
Language: en
Published:January 01, 2015
ISBN13:9781305104136
ISBN10:1305104137

About the Book

RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a cookbook approach by linking terminology with applied concepts; their lecture in a book style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.