Car Wars

Car Wars

by John J. Fialka
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Publisher:
Macmillan
Genre:Business & Economics
Language: en
Published:September 22, 2015
ISBN13:9781250048707
ISBN10:1250048702

About the Book

Starting with the early days of the electric car, Fialka documents the MIT/Caltech race between prototypes in the summer of 1968 and takes readers up to visionaries like Elon Musk and the upstart young Tesla Motors. Today, the electric has captured the imagination and pocketbooks of American consumers. Organisations like the US Department of Energy and the state of California, along with companies from the old-guard of General Motors and Toyota have embraced the once-extinct technology. The electric car has steadily gained traction in the US and around the world. We are watching the start of a trillion dollar, worldwide race to see who will dominate one of the biggest commercial upheavals of the 21st century.