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Publisher:
National Geographic Books
Genre:
Sports & Recreation
Language:
en
Published:
April 09, 2013
ISBN13:
9780807001448
ISBN10:
0807001449
About the Book
A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture Examining the youth sports economy from many sides—the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids—Hyman probes the reasons for rapid changes in what gets bought and sold in this lucrative marketplace. He reveals the effects on kids and profiles the individuals and communities bucking this destructive trend of commercialization.