Blockbusters
by Anita Elberse
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Publisher:
Macmillan
| Genre: | Biography & Autobiography |
|---|---|
| Language: | en |
| Published: | October 15, 2013 |
| ISBN13: | 9780805094336 |
| ISBN10: | 0805094334 |
About the Book
Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.