Conducting a Successful Annual Giving Program
by Kent E. Dove, Jeffrey A. Lindauer, Carolyn P. Madvig
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Publisher:
Jossey-Bass
| Genre: | Business & Economics |
|---|---|
| Language: | en |
| Published: | July 16, 2001 |
About the Book
"Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan"--Publisher website (April 2007).