Advertising at the Crossroads

Advertising at the Crossroads

by John Philip Jones, Mary Baumgartner
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Publisher:
Penguin Random House India Pvt. Limited
Genre:Business & Economics
Language: en
Published:November 26, 2023
ISBN13:9780670098002
ISBN10:0670098000

About the Book

The old methods still work, but they promise no growth. It is the new digital path that will lead sales to grow.