For God, Country, and Coca-Cola

For God, Country, and Coca-Cola

by Mark Pendergrast
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Publisher:
Basic Books
Genre:Business & Economics
Language: en
Published:May 14, 2013
ISBN13:9780465029174
ISBN10:0465029175

About the Book

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.